Author: John

The best email newsletter service should make the recipient feel like the email addresses them or at least includes information that they can digest. This personalization makes individuals engage more with email newsletter services. There are so many ways to personalize your email newsletter service. Personalizing email lists and information will increase open rates, shares,…

Despite the increasing use of other more modern lead generation techniques, email newsletters are still one of the most popular marketing tools, especially for smaller enterprises. They allow the business to get their message across in a conversational tone that entices and interests’ prospective customers. With the correct execution and by following email newsletter best…

Thanks to well-crafted email newsletter software there are numerous options for creating, analyzing and sending out newsletters that make an impact. Keeping in touch with current clients and attracting new ones is an essential aspect of running a successful company. Doing so effectively can take quite a bit of time – time that you probably…

If you’re looking to grow and maintain your audience, some strategies will reap results better than others. Are you using the best newsletter software? Now that you’ve found the market interested in the products and services you offer getting to know and keeping in touch with potential customers and buyers will help your business grow…

Blogs and newsletters both allow you to communicate effectively with your customers, prospects and leads. An effective communication strategy often incorporates using tools such as newsletter software. Your communication strategy is part of your marketing strategy to attract, nurture, and convert leads. Newsletters are more periodic, around once a week or month, while blog posts…