Email newsletter ideas – 5 strategies for email marketing newsletter best practices.
Email is one of the most cost-effective methods of promoting your products, communicating with clients and achieving your company objectives. Your email marketing strategy should have set goals from the beginning and indicators to show you when certain milestones have been reached.
Companies have various email newsletter ideas, but there are several strategies you should follow to improve your chances of reaching these goals.
In this post, we are going to share how to apply some of the best email marketing strategies to get the results you are looking for.
1. Go for personalised messaging.
Almost every article you will read online reading email newsletter ideas and strategies will mention personalisation.
That is because it is the number one factor when an individual decides to open an email. It shows that some effort has been made to know the individual, reference them in the email and that the email will contain content relevant to them.
How often have you binned an email starting with “Dear sir/madam”, It comes across as lazy and impersonal.
Use purchasing history and actions on your site to make the copy of your email more personalised also, for example, “we see you like…. perhaps… will interest you”.
With open rates of 29.95% and click-through rates of 5.03% personalisation is what will work for your business.
2. Subscriber segmentation
When it comes to email newsletter ideas that work, segmentation of your email list should be a top priority. But why so?
It’s because a one size fits all approach does not work for email and it will lead to growing dissatisfaction with your brand.
Segmentation allows you to send more targeted emails to the individuals that matter. If you are selling hair care products and men’s clothing, would it not be better to send the email to the right demographics than having a list of random products in your email campaigns.
Segmentation is what allows you to invite and focus on the right individuals. Powerful tools such as Groupmail allow you to segment groups based on a host of demographics including:
- Purchasing history
- Site interactions
Not only that it allows you to modify groups rapidly allow you to target numerous sectors in a short space of time.
You’ll obtain greater open rates, income, leads, transactions, and more customers if you segment your lists.
Segmentation is one of the most important aspects of email marketing.
3. Send mobile optimised emails.
Emails must be optimised for mobile devices. Each one of us checks our emails daily or at least use our mobile device for other functions.
If your emails at not optimised for mobile, say they include large blocks of text, huge images of distracting media, there is a good chance that you will find yourself unsubscribed.
Emails should contain easy to read and navigate functions and allow the reader to gather the most important information quickly.
Here are a few email newsletter ideasto make your emails work for mobile devices:
- Avoid the overuse of hyperlinks and keep them spaced out within your email.
- Have all your important information and CTAs above the fold of your email.
- Use tools to test how your email will look or send trial employees to an employee.
There are many tools available to assist with making your emails more responsive to mobile, always remember to test and check before sending to a wider audience.
4. Automate using tools.
Welcome notes, reminders, email series and birthdays are all part of a process to increase the personalisation and connection to your readers.
Such emails have a higher open rate than traditional scheduled emails as they feel more individual, they are an unexpected pattern in a usually traditionalistic approach to email.
Ecommerce stores are some of the best examples of companies that use emails to entice visitors to return.
You may also see it from companies you have recently unsubscribed from such as Netflix, with “Sorry to see you go” messaging.
Including special offers or discounts within these emails often gets a positive response.
Use tools to automate your email campaigns. This allows marketing managers to focus on new ways to modify their approach and even further increase leads and open rates.
5. Test your emails.
One of the most often forgotten email marketing ideas is to test your emails. There are a plethora of aspects to an email that you can test to increase your open rates and conversions.
The most often tested is of course subject lines and the copy within the email, but there are a few other areas that should be tested also. With a powerful email marketing tool such as Groupmail, this process can be quick and easy and provide you with some great results, but what should you tests?
- The “from” section should be tested as this plays a big part in open rates. Generic company emails often do not work and just like the recipient, the more personal the introduction the better the relationship.
- The design and layout of your email should also be tested. Does your audience prefer images and added media, or simple plain text emails?
- CTA’s, including their location, font size and style can also be tested to see the reaction from your readers. Perhaps it is not prominent enough or maybe you need to separate it from the main body of the text.
A Final Mention – email newsletter ideas:
Using some of these popular and common marketing strategies in line with your email marketing ideas will make your brand stand out. Best practice ensures you are following the correct rules and guidelines, but it is up to each company to find a way that works for them.
Use great tools such as Groupmail to design, segment and test your audience using your email marketing ideas and you will certainly find a winning formula for your business.