Category: Email Marketing

Even with the introduction of social media, email marketing remains a preferred mode of marketing for many businesses. You need to make your email marketing newsletter as engaging as possible. When done correctly, this form of marketing can yield a higher ROI than almost all other marketing channels. An email marketing newsletter help improve brand…

Creating effective and yet easy email marketing strategies on a tight timeline requires a combination of planning and implementation. Using the right tools such as Groupmail does a lot to help with your email marketing, but it’s important to have objectives, deliverable and targets for your campaigns otherwise your attempts will fall flat. All you…

Having an email marketing strategy is an undeniably essential tool when it comes to the all-important task of connecting with your customers. Creating and maintaining relationships reinforces a bond between consumers and companies whether they are B2B or B2C relationships. Around 95% of consumers check their email every single day. That is a lot of…