How Do I Make my Email Marketing Newsletter Engaging?

Even with the introduction of social media, email marketing remains a preferred mode of marketing for many businesses. You need to make your email marketing newsletter as engaging as possible. When done correctly, this form of marketing can yield a higher ROI than almost all other marketing channels. An email marketing newsletter help improve brand…

Easy email marketing: A Step-by-Step Guide.

Creating effective and yet easy email marketing strategies on a tight timeline requires a combination of planning and implementation. Using the right tools such as Groupmail does a lot to help with your email marketing, but it’s important to have objectives, deliverable and targets for your campaigns otherwise your attempts will fall flat. All you…

7 Best practices for email marketing strategy

Having an email marketing strategy is an undeniably essential tool when it comes to the all-important task of connecting with your customers. Creating and maintaining relationships reinforces a bond between consumers and companies whether they are B2B or B2C relationships. Around 95% of consumers check their email every single day. That is a lot of…