If you’re looking to grow and maintain your audience, some strategies will reap results better than others. Are you using the best newsletter software?
Now that you’ve found the market interested in the products and services you offer getting to know and keeping in touch with potential customers and buyers will help your business grow exponentially.
Just the fact that you’re reading this is a great sign – looking to learn new ways is always a step in the right direction.
There are many micro-steps involved in doing so efficiently, and one of them is to build your email list and create target newsletters that will keep your fanbase engaged and informed on any news your business has to offer. Ways to do this include organic research and then, later, using some of the best software to create newsletters.
Before we go further into what tactics to apply, let’s first define what an audience is. Many often think that the term only establishes the network of people who consume your products.
What Is an Audience?
- An audience is not just the group of customers you already have – it’s the network you’re grooming in hopes of collaboration in the future.
That distinction is crucial to get you into the winning mindset.
If you’ve got a million likes on your Instagram page post but didn’t get any new followers, will anyone from the fanbase see your next product?
Growing your network means staying in touch with your audience so that you don’t only get a one-time sale but rather build a client base that will come back for more.
It is key to sustainable success.
So how do you manage to grow an audience?
1. Target and identify.
You need a tailor-made audience that is interested in what you have to offer.
- Who is likely to benefit from your products or services?
- What do their lives look like?
- Where do they live?
- What is their income?
- What time do they check their emails?
When you answer all these questions, then go ahead and think about the products they already consume, creators they follow on social media, and offer a niche newsletter that sparks their interest.
One way to do this is to think about the people you already know and connect with. Target a newsletter list that will be responsive – not one that will simply send you to the spam folder.
2. Use the best newsletter software to help you grow.
If all of this seems like a lot of work, and you’re already overwhelmed by running your business, look for software that can help you maximize your email marketing strategy and save you a lot of time.
Email marketing software can help you manage your contact lists, help you design and deliver engaging emails, and measure the open rate for the newsletters you sent. It’s a potent and cost-efficient way to keep track of your efforts and results.
Why use newsletter software:
- It’s essential to create a well-designed, eye-pleasing, and attractive newsletter that generates a response.
- Time is money – and newsletter software will help you save up to 6 hours in a day.
- Some of the best newsletter software available today can be integrated with your cloud software, allow for custom HTML work within your email and allow you to create and target specific groups.
3. Create meaningful content.
No matter how much time you spend on all the other steps, customers will eventually unsubscribe if you don’t deliver high-quality content. You need to work on creating content that speaks to the receivers, provide meaningful information that provokes them to follow up, and gives value.
For example, if you’re running a grocery business, your weekly newsletter could contain a recipe with ingredients you sell. If you’re selling fitness equipment, you could send a free weekly exercise plan that focuses on the products you sell (yoga if you’re selling yoga mats, weight training for weights, and so on).
4. Don’t make your newsletter too “sales-y.”
Keep in mind that your newsletter shouldn’t bombard subscribers with promotions. If you make an email that only focuses on marketing, you’re going directly to the spam box, and it’s only a matter of time. You should keep your outreach short, bright, and informative. No one has the time to read two pages of text weekly. Instead, you should nurture your relationship with customers to keep their loyalty.
An excellent way to do this is to stick to one page (up to 400 characters) that offers information and finish off with a call to action.
- Most will recommend making your newsletter consist of 90% educational and 10% promotional content.
Create a personalized newsletter that subscribers will look forward to. Of course, that doesn’t mean you should send a separate email to everyone on your list. Nowadays, you can count on the best newsletter software tools to help you automatically add the name and other personal details from your contacts in a template you create.
5. Keep your newsletter regular by using the best newsletter software.
Just the fact that you’ve generated an audience doesn’t mean your work is over. You need to keep your efforts regular to see the best results and continue expanding your network over time. One of the best ways to do this is to keep a fixed time when your emails are sent.
Use the best newsletter software to figure out when – you can use open rate metrics that will keep track of your audience’s habits and choose when they’re most likely to read what you send.
6. Offer deals and promotions.
One of the best ways to retain your subscribers is to give them some sort of incentive through your weekly newsletter. It could be a discount, loyalty program, sale, or promotion.
A referral program is not only a perfect way to keep your current audience, but it will also attract new clients who’re already well targeted since they already have something in common with your present fanbase.
To finish off, here are some added tips to consider:
- Before you ask for a subscription, always explain the value of the newsletter they’ll receive.
- Never stop investing in audience growth.
- Stay focused on your analytics.
- Segment your list.
Keep the emails concise and fun to read.