Want better results with your email ads? Use this 12-step list to get more people involved, sell more, and earn $42 for every $1 spent. Here’s what to think about:
- Set Clear Goals: Have SMART goals to track wins (like, "Sell 15% more in 3 months").
- Segment Your Audience: Put people in groups by what they do, where they are, or what they like to get emails just for them.
- Clean Your Email List: Take out bad emails and stick to rules like CAN-SPAM.
- Craft Strong Subject Lines: Make them short, clear, and fun to get more opens.
- Write Personalized Content: Change emails with things like names or what they bought before.
- Optimize for Mobile: Make sure emails look good and are easy to read on phones.
- Test Before Sending: Try different subject lines, calls to action, and designs to get it right.
- Send at the Right Time: Send emails when it works best based on what people do or trends in your field.
- Improve Deliverability: Make emails official (SPF, DKIM, DMARC) and keep away from spam warnings.
- Track Performance: Keep an eye on opens, clicks, and buys with tools.
- Review Results: See what did well and tweak for next time.
- Use a Checklist: Check everything before you start to miss no step.
Quick Tip: Breaking up emails can raise money made by 760%, and making it personal can lift buys by 60%.
Using this list makes sure your emails work well, grab attention, and bring in cash. Let’s get into the details!
How to Streamline Your Email Marketing Campaign Process | Checklist
Step 1: Set Clear Campaign Aims
Before you start an email campaign, it’s key to set your aims. If you don’t have a clear goal, your campaign may lose its way. Clear goals help guide your plan and make it simple to check if you are doing well.
"Email marketing goals are essential for guiding campaign strategy, tracking performance metrics, and ultimately achieving desired outcomes, such as increased sales, customer engagement, and brand loyalty." – Mailchimp
Email pushes often aim to pull in people, share news, or push buys. Usual aims are to lift sales, get more leads, grow site visits, build brand knowing, keep customer trust, and care for ties. For example, if you want to up your gains by 20%, your push should aim at boosting sales and buys.
To set clear aims, try the SMART way – make them clear, countable, possible, linked, and timed. For example, don’t just say "up sales." Say, "up online sales by 15% in three months by sending sale emails each week."
It’s key to have goals that fit your team size, too. A small team may handle weekly or every two weeks better than daily.
The wins of clear goals stand out. Pushes with sharp aims get 49% more play than broad news mails. Firms that set real ROI aims do better as they can track steps and tweak plans well.
"Marketing without clear goals wastes time and resources. To drive real impact, your objectives must be sharply defined and tied directly to business results." – American Marketing Association
Pair Goals with Clear Measures
After setting your SMART goals, the next thing to do is to choose clear ways to check if you are succeeding. Key performance indicators (KPIs) offer solid points to see if your plan is working right.
For example:
- Open rates tell if your subject lines catch the eye. The normal rate is 19.66%, so try to beat that.
- Click-through rates check if your content makes people want to act.
- Conversion rates show how many people did what you hoped, like buy something or sign up.
If you want to up sales, look at things like money made per email and conversion rates. For more people to know your brand, open and click-through rates matter more. And if you want more loyal fans, keep an eye on unsubscribe rates and how people stick with you over time.
Watching these measures can lead to great outcomes. Email marketing usually sees an ROI of 4400%, and A/B testing can boost that to 4800%. Also, 95% of marketers find they meet goals of keeping customers with email plans.
To see the whole view of your plan’s results, mix top KPIs like total money made with specific measures like click-to-open rates. Tools like charts and graphs can help spot trends and make it easy to talk about them with your team.
Step 2: Split Your People into Sets
Once you have set firm aims for your ad work, you should next cut your email list into smaller, better-focused sets. This step, known as group splitting, makes sure your words fit well and feel direct to each person who gets them.
"Email segmentation is the simplest way to ensure you’re sending the right message to the right person at the right time. You don’t need any technical skills to create segments of your audience, either. Most – if not all – ESPs will give you that feature out-of-the-box. The only thing you need to decide is what segments you want to create." – Jaina Mistry, Director, Brand and Content Marketing, Litmus
Why should you care about segmentation? Because it works well. Segmenting emails can boost your money made by up to 760% and make up 58% of all money from emails. By shaping your content for different groups, you get better attention and more people take action.
How to Split Your Audience
Start by putting subscribers into groups based on things like age, gender, place they live, their past buys, how they act with emails, or where they are in buying from you. Like, Mike’s Bikes in 2023 used smart splitting to up their buy rates and overall gains.
Tools today, like Groupmail, make this easy. They let you group people by what they do, who they are, or how they act with emails, and see live data to tweak your way. This makes splitting less scary.
Here are some ways to split your audience:
- New Subscribers: Greet them with special first-time emails.
- Past Customers: Suggest products they might like based on what they bought before.
- Inactive Subscribers: Draw them back with cool deals or news.
- Frequent Buyers: Give them unique deals or thank-you perks.
- Mobile-First Users: Send stuff that looks good on phones to people who often check emails on them.
The key is to gather useful data. Use forms when they sign up, watch what they do on your site, and keep an eye on what they buy to learn things to guide your plan. And remember – people can fit into many groups. For example, someone might be both a steady buyer and often use their phone, giving you a chance for even more tailored emails.
The Result of Segmentation
The figures tell the story. Splitting campaigns can get up to 39% more people to open emails than non-split ones. Also, 78% of sellers say splitting is one of the best ways in email selling, with 24% saying it’s the top method to boost results.
As your business gets bigger, your way of splitting can too. By always making your method better, you don’t just keep your audience interested but also get the most out of what you spend.
Step 3: Clean Your Email List and Follow Legal Rules
Keep your email list fresh and right up to now. This is key for good send results, safe sender standing, and legal stuff. A clean list won’t waste your cash, keeps your data correct, and cuts down on spam risks. Here is how to keep up a top email list for your marketing.
"A bad sender score is hard to fix, so better to spend some time up-front and clean your list from unreachable email addresses." – Florian Poullin, Founder
Remove Bad Email Addresses
Start by finding and cutting out bad or unused email addresses. These can make your emails bounce back, which looks bad on you as a sender.
- Cut duplicates: Often, people sign up more than once with the same email, which tilts your data and uses up your resources.
- Check format: Make sure each address fits the normal email setup.
- Stop using quick emails: Short-term emails, like those from 10MinuteMail or TempMail, get used once and then dropped, which lowers how much people engage with you.
- Look at domain health: Check MX records to make sure the domain can get emails.
- Fix aliases: Emails with a "+" sign (like john.doe+promo@gmail.com) can change to their main form with a search-and-replace tool.
Keep an eye on how often emails bounce back and get rid of addresses that always do. Many email systems do this on their own, but looking at the data each month can show you what’s happening.
In October 2024, Datablist showed that clean lists – no duplicates, right format, no short-term emails – made delivery better and saved money for their clients. These steps matter a lot for doing well in email marketing.
Add Ways to Join and Leave
Once your list is good, make sure you meet legal rules with clear ways to join and leave. Following the rules isn’t just to avoid fines; it also makes people trust you more. The CAN-SPAM Act covers all business emails and can charge fines of up to $53,088 per email if you break it.
- Use clear joining words: Tell people clearly what they are signing up for and how often you’ll contact them. Saying "Get our weekly marketing tips" works better than vague words like "Stay updated."
- Think about double opt-in: Having people confirm their email address cuts down on fake sign-ups and makes sure they really want your stuff.
"Confirmed opt-in is an industry best practice. It verifies that the subscriber’s address was valid at the time of sign up and affirms their consent to continue receiving commercial mail." – Anne Wetzel, Manager of Marketing Cloud Abuse & Compliance, Salesforce
- Make unsubscribing easy: Put a clear link to unsubscribe in every email, usually at the bottom. When someone chooses to leave, take them off your list within 10 business days as the law says. Make it simple – just one click should do it.
- Share your real address: This could be where your business is or a P.O. Box, but it has to be a real place that you use now.
- Keep emails truthful: Your email’s subject should tell what’s really in the message. Also, make sure the "From" name shows who you really are as a business.
Write down when people say yes to your emails, so you can show you have permission if asked. Being open is important: 86% of people look for it, and 90% want to control their own data. By honoring these wishes, you help keep your readers interested in what you send.
A good rate of people leaving your email list is usually under 0.5%, and most fields see about 0.2%. If yours is more, check your email content to make sure it fits your readers well and brings them value.
Keeping your email list clean and by the rules not only helps to make sure your emails get to where they’re going but also sets you up for better results in your future campaigns.
Step 4: Craft Good Subject Lines and Preview Text
Check your list and rules first, then turn to making subject lines and preview text that catch the eye. These two key parts are often your only shot to get noticed. Since 64% of people decide to read an email from just the subject line and only about 18% actually open emails, it’s key to nail this.
Your subject line needs to grab focus fast and give a solid reason to click your email. Nearly half of email users – 47% – open emails just from a good subject line. To do this well, think about adding perks, solving issues, urging action, hinting at content, or using a "How to" style.
Keep it short and strong. Aim for less than 41 characters for computer and 50 for mobile. Why? Brief subject lines do better, and those under 50 characters see a 12% higher open rate.
Personal touch helps. Using the person’s name can make them 26% more likely to open an email and boost their involvement.
"Solving a pain point in your subject line can work well to encourage email opens." – Toccara Karizma, CEO of Karizma Marketing
Try numbers, ask things, push for action. These ways can lift open rates by 15% and clicks by 20%. Deals that are soon gone? They can push open rates up by 22%. And don’t skip on emojis – they help open rates jump a huge 56% when used over just text. Big names like Amazon and Netflix do well here, with clear, simple subject lines that match what people wait for.
Preview text acts like a smaller headline, adding to your main one and pulling in more eyes. It should not just say the same thing but build on it. For instance, if the main line asks something, the preview text could nod to an answer. Or, if it talks about a deal, the preview text could say more on the good things.
Look at how The Washington Post does it. Their line might sell “one year of Washington Post for $29,” while the preview points out it’s a 50% cut. Also, Imo’s Pizza asks in their line about their cauliflower pizza crust, with preview text showing parts that grab people who watch what they eat.
Let your preview text do more work. Make it stir up wonder, feel urgent, or call for action. Fit the preview text to each person’s likes to grab them more.
Testing is key. Test different lines and previews to see what hits home with people. Try opposite types – ask or tell, urge or spark curiosity, change how much you tailor it.
"Consider the context [of your email]. By context, I mean the inbox. What kinds of emails does your subscriber usually receive? Will emojis/questions/whatever style subject lines you’re writing stand out or blend in?" – Nikki Elbaz, email copywriter
Step 5: Write Personal and Clear Content
Once you’ve nailed your subject lines and preview text, it’s time to focus on the heart of your email: personalized content. Emails tailored to individual readers can achieve impressive results – delivering 5.7 times more revenue compared to generic messages. In fact, over 70% of consumers now expect brands to cater their emails specifically to their interests and needs. And personalization goes beyond simply adding a name; it’s about crafting messages that resonate with each recipient.
When done right, personalized emails can increase conversion rates by up to 60% and generate 30 times more revenue per recipient. The key is making every email feel like it was written just for the person reading it.
Add Personal Details with Dynamic Fields
Dynamic fields are a game-changer. These tools allow you to automatically insert details unique to each subscriber, such as their name, location, or purchase history. By gathering data from opt-in forms, preference centers, and website tracking, you can better understand your audience and tailor your content accordingly.
Think beyond first names. Add value by including location-based offers, product suggestions tailored to browsing history, or content that aligns with where your subscriber is in their customer journey. For example, Amazon uses past purchases and browsing habits to recommend products, while TripAdvisor suggests destinations based on recent searches.
Milestones like birthdays or anniversaries also create meaningful touchpoints. Geolocation data can help you send weather-appropriate product recommendations or invites to local events. And the results speak for themselves: personalized promotional emails see 29% higher open rates and 41% higher click rates compared to generic ones. Even small touches, like adding a subscriber’s name to the subject line, can make emails 26% more likely to be opened.
"Personalization increases open rates, and it shows your audience that you acknowledge and understand their wants and needs. It leads to more engaged readers driven toward action, and it’s pretty central to an effective lead nurture strategy." – Benchmark Team
Sorting out your crowd is a key move. Put them into groups by age, likes, what they buy, or how often they check in. This makes it easy for you to send them the right messages without making things too complex. The more exact you sort them, the stronger your messages will hit.
Make Clear Calls-to-Action
After you catch your reader with stuff they care about, a strong call-to-action (CTA) pushes them to act next. A direct, focused CTA can turn looks into moves. Emails with one main CTA get 371% more clicks than those with many CTAs.
The words on your CTA are key. Say "Download My Free Guide" not "Download Your Free Guide" to get up to 90% more clicks. Words like "Limited Time Offer" or "Get Them Before They’re Gone" can raise your results by up to 332%, if they are true and show real worth.
Look matters too. Make your CTA buttons pop with bright colors, lots of free space, and a design that works on phones. Keep in mind, 85% of email programs stop images by default, so add alt text or use HTML buttons to keep it open for all.
Here’s how it works: Friendbuy tried two CTA types in their email plan. Their first CTA got a 1.44% click-through rate, but a new version got 4.49% – that’s 211% better.
"A powerful call to action (CTA) can make or break your email marketing campaign. It’s the bridge between engaging your audience and converting them into customers." – ReachMail
Trying out new things is key. Mix up CTA styles, colors, spots, and even the count of CTAs to see what your audience likes best. Make your CTA fit with the stuff in your email and where the person is in their buying path. For instance, people who just signed up might like CTAs that teach them more, like "Learn More", whereas those who have been around may go for clear calls like "Upgrade Now" or "Refer a Friend." When your CTA meets your audience’s needs well, you get better outcomes.
Step 6: Make Emails Work on Mobile
Once your words are set, the next move is to make sure they work well on phones – a must in our quick, phone-first world.
Why is a phone email so key? Nearly 44.7% of all emails are read on phones. That’s almost half of your viewers, and get this: 71.6% of folks will drop emails that look bad on their phones. What’s more, up to 79% may dump badly set up emails for good. Yet, the plus side: brands that make their emails phone-ready may see up to a 15% rise in clicks. It’s clear, getting emails right for phones is not a maybe; it’s a must.
Responsive Design: The Way to Win
The top method to make sure your emails do well on phones is by using responsive design. Not just making texts easy to read on small screens, responsive emails change their style, text size, and pics to fit any screen type. No matter if your viewer is on a phone, tablet, or computer, they’ll have a smooth, even view.
"Responsive emails are not ‘nice to have’ but are imperative to a successful email program. With factors such as email deliverability and retaining brand trust, responsive email templates can help you scale your efforts to create a seamless and consistent email experience, every time!" – Maria Coleman, Manager of Content Strategy at Truckstop
Begin with a 600px single-column layout so all your stuff lines up well on every device. The way your words look is key too: pick body text that’s no smaller than 14px, and choose header sizes from 22–28px to make reading easy. Keep your subject lines short, under 40 characters, as longer ones get cut off on small screens. If your viewers have to zoom in to see, you’re likely losing their focus.
Make Call-to-Action Buttons and Pictures Better
Your call-to-action (CTA) buttons should be big enough to press easily – at least 44×44 pixels. Tiny buttons can annoy people and lower results. Put enough empty space around your CTAs to stop wrong clicks and make them pop out more.
"A copy with adequate white space looks less intimidating and more friendly and polished. Thus, inviting the reader in." – Eddie Shleyner, Founder of VeryGoodCopy
Pictures are big in how well emails work on phones. Make your pictures small to keep the email size under 100KB. Big files make emails slow to open, and no one likes to wait for an email to show up. Put clear alt text for all pictures; lots of email apps hide pictures, and alt text makes sure people still get your message.
Check on Different Devices and Apps
To see that your emails look good on every phone, check them on common phone screen sizes like 360×640, 375×667, 414×896, 390×844, and 360×720 pixels. Use real phones and preview tools to find any issues. Also, think about how different email apps like Gmail, Outlook, and Apple Mail deal with changes in layout. Tools that test these can help you see and fix issues before everyone else does.
Start with Mobile in Mind
Make your emails for phones first. Make them look great on small screens, and then work on making them good for bigger screens too. This way, your main message stays clear, even on tiny and hard-to-read screens.
"If you aren’t optimizing for viewing outside of desktop, you could be losing a huge portion of your audience." – Litmus
Don’t forget about dark mode. A lot of users like dark themes on their phones and computers, so check your emails in both light and dark modes. Making sure your colors and pictures look good in both ways lets your subscribers know you care about how they see your emails.
After you make your emails work well on phones, you’re set to go to the next step: testing and making your campaigns better for great results.
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Step 7: Check Your Campaign Before You Send It
Before you send out your email campaign, make sure to test it. This is a sign of a good marketer. Yet, it’s shocking that 39% of brands skip this step when sending out emails. They miss a big chance to find and fix errors, and make their emails better before their audience sees them.
Think of testing like a safety net. It helps you find problems like broken links or missing images. It also shows what works best for your audience.
Do A/B Tests
A/B testing is a smart move where you test two forms of an email by sending each to a few people on your list. The point? To see which one does better before you send it to everyone.
"A/B testing takes the guesswork out of email marketing." – Nick Donaldson, Director of Growth Marketing, Knak
To get good results, test one thing at a time. Testing more than one thing at once makes it hard to know what made the change. Start with easy stuff, like subject lines. Try changing their length, words, or adding a user’s name. For example, putting a person’s name in the subject can raise open rates by over 14%.
Your call-to-action (CTA) buttons are also good to test. Use buttons instead of link text – this small change can raise click rates by 27%.
Email content and design have more to try out. See if single-column or multi-column works better, or compare lots of pictures to just text. Making emails more for each person can boost click rates over 14%. One business saw a 22% more buys just by sounding more happy in their emails.
When to send also counts. Test different days and times to find when people will most react. For example, work people might look at emails more in weekday mornings, and other buyers might check more in evenings or weekends.
Before each test, state a clear guess. Instead of just trying random subject lines, think what you want to find out. Like: "I think using urgency in my subject line will make more people open emails because they act fast to time-limited offers." This method helps you know if you did well and gives you ideas for later.
After you make your email content and design better by testing, check that your campaign works well on all devices.
How to Check Emails on Different Devices
Just because your email looks fine in the edit tool, it doesn’t mean it will look right everywhere. Email programs update often – about every 1.2 days – and over 48% of emails are now seen on phones.
Tools like Groupmail’s preview let you see your email on other devices, in different web browsers, and email programs. This makes sure your message looks good anywhere.
Make sure pictures show right, text is easy to read, and CTA buttons are easy to click. Also, check how your email looks in dark mode, as lots of people use this setting. With over 75% of people reading emails from the notice bar, ensure your subject line and preview text get attention.
Lastly, make sure all links work and any names added change as they should. Keep in mind that 16% of emails don’t get to the inbox, often from tech issues that good testing can catch.
Also, run a spam check. Look out for too many BIG LETTERS, loads of "!" or bad links – these can make email programs block your emails. A clean spam score keeps your email from the junk folder and saves your email’s good reputation.
Choose the Best Time to Send
When you send an email can change how well it does. Even a great email can miss the mark if it comes at the wrong time.
There’s no "best time" for everyone, but studies show some clear patterns. For example, Tuesdays, Wednesdays, and Thursdays are the best days to send emails. HubSpot says that 24.9% of marketers see the best results on a Tuesday. Also, Omnisend found that Tuesday has the highest open rate at 11.36%, while Fridays are good for clicks (13.58%) and getting replies (5.74%).
Mornings are good too, especially from 9:00 to 10:00 AM, when open rates can hit up to 22.09%. HubSpot also found that 31% of marketers have the best engagement from 9:01 AM to noon EST.
Tailor Times for Your Industry
Each industry has its own best times to send emails. Here is a quick guide to help you pick when to send yours:
| Area | Top Day | Top Time |
|---|---|---|
| Online Shops | Tuesday or Thursday | 10:00 AM |
| Tech/Game Apps | Tuesday or Thursday | 2:00 PM – 3:00 PM |
| Ad Firms | Wednesday | 4:00 PM |
| Shop or Food Places | Thursday | 8:00 AM – 10:00 AM |
| Expert Firms (B2B) | Monday or Tuesday | 8:00 AM – 10:00 AM |
| Help Groups | Tuesday or Thursday | 3:00 PM – 4:00 PM |
B2B vs. B2C: Timing is Key
Know if you’re aiming at firms or people. B2B emails do well in work hours, best mid-morning, when folks often check their emails. Yet, B2C emails work great in the night or on weekends, during free time.
Time Zones Matter. Tools like Groupmail’s scheduler make sure emails get to each group at the right local time.
Know Who You’re Talking To
What your audience does and who they are helps set the best time to send emails. Young folks might look at emails all day on their phones, while older folks may check at set times. Parents might read at night when kids are in bed, and older ones often look in the morning.
"If you aren’t using a platform that has intelligent sending time, you can refine your sending time through testing and understanding how your subscribers want to engage with you." – Maria Halovanic, Director of Customer Lifecycle Management, Constant Contact
When to Send Emails
Send your email when it fits the aim of your push. Got a quick sale? Send it at lunch or at night when people can buy right then. Usual updates? Early in the day works as folks get going.
Keep in mind the time of year – like summer breaks or big shopping days in December – may shift how folks connect. Groupmail’s tool can sort your emails to hit when most of your people are checking in.
Try, Then Fix
The right time for your emails will differ for each group. Start with known tips, but test out days and times too. Look at all the numbers – not just who starts emails, but who clicks and buys – to find what clicks best for each group.
Once you spot what times do well, keep that routine. A steady send time builds trust and lets your folk know when to hear from you.
Step 9: Make Sure Emails Get Delivered
Once your emails work well on all devices and email clients, the next move is to ensure they truly land in your recipients’ inboxes. This takes more than just good content – it’s about showing that you are trustworthy to email providers. Correct authentication and avoiding spam triggers are important to help your delivery rates.
Email Authentication: Your Digital ID
Think of email authentication as your digital ID card. Without the right ID, your emails may never make it through security checks. Three key protocols – SPF, DKIM, and DMARC – team up to prove who you are.
"SPF, DKIM, and DMARC help authenticate email senders by verifying that the emails came from the domain that they claim to be from. These three authentication methods are important for preventing spam, phishing attacks, and other email security risks." – Cloudflare
- SPF (Sender Policy Framework): This rule lets only some servers send emails for you. You set an SPF record in your domain’s DNS to tell email providers which servers are okay.
- DKIM (DomainKeys Identified Mail): DKIM makes sure no one changed your email on the way by adding a digital tag to it.
- DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC uses SPF and DKIM and lets you set rules on how email providers should deal with failed emails. Brands using DMARC see a 5% to 10% better rate of their emails getting through. Since 46% of emails don’t make it because they don’t pass checks, setting this up right is a must.
Starting February 2024, Google and Yahoo will need SPF and DKIM checks for all mass email senders.
Avoiding Spam Trigger Words
Spam filters look hard for words often seen in scams. About 20% of emails get called spam for using bad words. With 160 billion spam emails sent each day, providers are very strict.
Here’s a small guide to avoid common spam triggers:
| Spam Trigger Word | Better Alternative |
|---|---|
| Free | No Cost |
| Act now | Take action soon |
| Limited time | Good until [specific date] |
| Amazing deal | Good offer |
| Guarantee | Promise |
| Click here | See more or View more |
| Don’t miss out | Get it while it lasts |
Stay away from big claims, fake rush, or lines that seem too good to hold true. Stuff linked to health items, losing weight, drugs, or money chances is often watched more by spam checks.
Keep an Eye on Your Sender Score
Your sender score is like a money score for your email work – it sets if your emails hit the inbox or the spam. Internet Servers watch things like bounce amounts, spam cries, and how folks react to judge if they can trust you.
For example, only 58% of folks look at their spam folder each day, while 95% check their main mail. So, keeping a good sender score is key.
Here’s an event: In June 2022, Litmus saw their inbox spot drop from 98–99% to under 90%. After knowing Gmail was the trouble, they put their Gmail folk into groups by how they react, took off those who did not open mails in 10 days, and slowly sent more mails while they watched how folks reacted. Tools like Google Postmaster Tools and Microsoft SNDS can help you watch your web and IP score. Regular checks help you spot and fix troubles early.
Make Tech Setup Easy
If setting up DNS and server checks seem hard, don’t face it by yourself. Study from Valimail shows 75% to 80% of web names with DMARC records have trouble setting them right. Work with your IT team or email service to make sure all is set right. Tools like Groupmail make much of the setup easy, but you’ll still need to check web name rights and set DNS records.
Even if you don’t send mails from some names, putting DMARC records can stop fake acts, keep your name safe, and guard against fishing hits.
Tips on Words and Look
To better make sure your mails reach, use clean layout and a good mix of text to images. Go for at least 60% text and 40% images – too many images or big files can start spam checks. Keep links clean and keep them few, as cut or odd URLs often alert trouble.
Make headlines that feel real, dodge too much big caps, marks, or bait words. Adding a bit that’s just for the reader can up how folks react and help your mails land right – in the inbox.
Step 10: Keep An Eye on Results with Analytics
Once your email push is set up and out, the hard work kicks in – watching how it does. Analytics help you see what did well, what didn’t, and how to make it better. Tools like Groupmail Insights offer up-to-date info, showing you how folks deal with your emails. This fast input is key to better next time’s plans.
Key Stats to Watch
To track wins, look at these main stats:
- Open rates: Show how many folks opened your email. Most hover around 23.3%.
- Click-through rates (CTR): Tell how many clicked a link. Often at about 5.9%.
- Goal conversions: Track things like buys or sign-ups.
- Unsubscribe rates: Hint at issues with your stuff or how often you send.
Groupmail Insights does more by tracking each subscriber. You’ll see who opened your email, which links they hit, and when. This close look lets you spot your most keen readers and better know subscriber ways.
The Power of Fast Analytics
No need to wait weeks for reports. With Groupmail Insights, you can see how it’s doing right away. See open rates jump right after sending, see which lines work best, and find out the best times to send emails. Plus, tracking money ties your email tries straight to sales and ROI. Did you know firms that use stats for email marketing see an ROI of 3,800%?
Tech and Tool Insights
Knowing how your group gets to your emails can bigly change your plan. Your data board shows which tech, web browsers, and email tools your readers use. For instance, if a lot use phones, making emails for small screens is key. These facts can also help plan when to send emails, so they hit when your folks are most up.
Spotting Issues
Analytics can also help you fix stuff. Low open rates might mean you need to tweak your subject lines or preview words. If many open but don’t click, your call-to-action (CTA) may not be strong enough. High unsub rates could mean issues with how matching your content is or how often you send. Groupmail Insights lets you check stats across groups, helping you see what hits and what misses.
Make Data Work For You
Top marketers use data to keep getting better. Try different subject lines to see which boost open rates. Play with CTAs – like “Shop Now” versus “Learn More” – to see what gets more clicks. These small tweaks can lead to big changes. In fact, strong analytics and lead checks can up conversions by 25% and raise good leads by 40%.
Success’s secret? Always watch. In busy times, check your board each day. For wider trends, look each week. And for long-term plans, go through data each month. This steady focus makes sure you match your group’s likes and shift your methods as needed. Analytics are not just numbers – they’re your map to better pushes.
Time to Check How Your Campaign Did
After we looked at the live data in Step 10, now we need to look back and see how well your campaign did. This isn’t just about if we met our goals – it’s about finding out why some things worked well and others didn’t. What we learn here will help make even better emails later.
Begin by getting key numbers from Groupmail Insights, like:
- Delivery rates: Try to hit over 95%.
- Open rates: Aim for 20–30%.
- Click-through rates: Go for at least 5%.
- Conversion rates: See how many people did what you wanted them to.
Put these with what others in your field are doing and with what you did in the past. Look for what worked – what titles caught the eye, what calls-to-action made people click, and what messages got love. Write it all down to see trends and shape up future plans.
Look very close at how different sets of people did. As we said in Step 2, breaking them into groups can make a big difference. Randy McHugh, who started Stimulate Agency, said it just right:
"The best way to optimize email revenue per recipient is by refining your segmentation strategy".
If a plan does not do well, do not rush to change all at the same time. Make tiny, calm changes that fit your data. Lisa Furgison McEwen, who writes on her own and runs McEwen’s Media, says:
"Remember, not to change everything at once. When an email flops, the urge to change a bunch of elements is common, but if you change too much you won’t know what worked. Make small changes, watch your metrics and learn from each campaign you send".
Don’t miss the rates of unsubscribing and spam complaints – they tell if your stuff is right on or way off.
To see it all, match your ROI with past runs. A good email run often brings in $36 for every $1 used, making a big ROI of 3,600%. If your numbers are low, look hard at the reasons. Is it low conversions? Bad aim? Weak calls to action? Each number gives hints on how to do better.
Get into a monthly check-up habit. Look for changes by season, shifts in what your audience does, or how well your content does. Catching these trends early can let you grab chances or fix things before they get big.
Also, don’t just fix the bad – build on the good. Use old formats, subject lines, or times to send that keep pulling people in.
The goal isn’t to ace it first go. It’s about learning from each run and using real talks from your people to tune your plan. Each email you send is a step closer to what your people want, making a path for even better things later.
Step 12: Use This Easy Guide
Now that all the planning, doing, and checking are done, it’s time to make sure your campaign is really set to go. A good checklist can turn a rough campaign into a smooth one. In fact, using checklists has cut mistakes in many areas by up to 47%. With a clear checklist, you can spot problems early and gain your subscribers’ trust.
Keeping a regular review process shows you care about details and are serious about giving top-quality messages.
12-Step Checklist Table
Here is a full guide that brings together all we have talked about so far. It also points out the Groupmail tools made to help you with each step:
| Step | Do | Look | Groupmail Part |
|---|---|---|---|
| 1 | Set Clear Goals for the Campaign | Pick easy to track aims | Goal Tracking Board |
| 2 | Split Audience into Small Groups | Break up by acts and who they are | Deep Grouping Tools |
| 3 | Keep Email List Clean, Follow Rules | Cut bad emails, obey laws | List Clean-Up Hub |
| 4 | Write Strong Email Starts | Get eyes with good titles | Line Check Tool |
| 5 | Pen Personal, Clear Words | Make folks act and feel part | Smart Content Tool |
| 6 | Make Emails Look Good on Phones | Make sure they fit all screens | Phone-First Designs |
| 7 | Test Your Campaign First | Try different ways, see on many screens | Test Suite and Look Tools |
| 8 | Send at the Best Time | Find when to send using data | Best Time Tool |
| 9 | Push Up Email Open Rates | Keep good name, prove emails are real | Email Health Check |
| 10 | Watch the Results Close | See how well your campaign does at once | Groupmail Stats |
| 11 | Check How It Went | See what went well or not | Results Review |
| 12 | Use This Simple Guide | Check all one last time before you start | Last Look |
Keep this table close when you get your campaign ready. Each step will back up the top tips we’ve talked about. It helps you make sure your launch goes smoothly. Check off each item on the list to spot and fix any issues before they turn into big problems.
If you need more help on any step, go back and read the earlier parts. Use this list as your main tool for checking things before you launch. This will make you sure that your campaign is all set to reach people’s inboxes.
End Thoughts
Email marketing is key, with a huge return of $36 for every buck you put in. By using this easy 12-step list, your basic emails can change into big money-makers with wins as high as 3,600%.
To find success, you need a strong base. Set clear goals, know your group well, and make messages just for them. This makes your emails hit home more. These steps work even better with the right tools.
Tools like an easy drag-and-drop setup, fit-for-phone styles, live stats, and auto personal touches help a lot. Groupmail makes these tasks simple. They make sure your emails look good and work well on all phones and computers, helping you reach more people.
This plan works no matter how big your list is; could be 1,000 or 50,000 names. In fact, half of the shoppers in 2024 bought stuff just from an email, showing that good campaigns can get quick wins.
Stay true to the list every time. Doing so builds habits that will pay off. Each win not only makes you look good as the sender but also helps you know your crowd better and build a strong bond with them. With 42% of sellers saying email works best for them, nailing this list puts you ahead.
Try these moves in your next go. Follow the 12 steps, use what Groupmail offers, and make email marketing a top way to earn. The results will show you it’s worth it.
FAQs
What’s the top way to split my email list to get more replies and make more sales?
To get better results from your email efforts, start by dividing your list into parts based on key facts like where they live, buy past, actions, or how much they talk back. You might make groups by looking at where people are, when they signed up, or how they’ve acted with your past emails.
When your messages fit each group well, you can give content that seems more on point and special. This method not only gets hold of their eye but also ups replies and helps make more sales. If you’re new to this, begin with one or two points to keep it easy, and change your groups as you learn more.
How can I make sure my email ads look great on phones?
To make your email ads good for phones, aim for a responsive design in a one-column setup that fits well on small screens. Use short, clear text, and make sure images are small in size but still look clear. Make buttons and links big enough to tap easily on touch screens. Also, don’t miss out on testing your emails on phones to find and fix any layout issues before you send them out.
How do I check if my email ads work and make them better next time?
To know if your email ads are doing well, watch things like open rate, click-through rate (CTR), conversion rate, bounce rate, and delivery rate. These stats show how well your emails hit the mark with your people and meet your goals.
Looking at these numbers helps spot where you need to fix things. For example, if not many people are opening your emails, play with your subject lines or change when you send them out. If your CTR is low, look at your email text and calls-to-action (CTAs) – are they easy to see and strong? Keep checking and tweaking your emails to get more people involved, better returns, and growth over time.